May 5-7, 2026 | Las Vegas
Come and put AI to work for you
This is where you and AI get to work.
Register by February 28 to save $200 on a full-conference pass.
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Why attendLearn for three days. Level up for life.
At Knowledge, you won’t just learn about AI—you’ll put it to work yourself.Register Now
Go from hype to how
Keep learning and start building. Create AI agents, vibe code with intention, and ship something that matters.
Link up and win together
Find your crew and solve anything. Connect with peers and pros to turn your toughest questions into breakthroughs.
Fuel your AI fire
Dive into the AI innovations shaping real organizations. Leave with a crystal-clear vision, powered by platform-driven insights.
Get hands-on with AI like never before
Experts at the Expo
See how ServiceNow acts as the AI control tower for business reinvention. Bring your technical questions and get insightful answers from industry experts.
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ServiceNow University
Add ServiceNow University to your experience and start building workflows, smart apps, and more on the ServiceNow AI Platform. Our instructors will show you how to level up fast.
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CreatorCon
Whether you’re a developer, admin, architect, or just getting started, CreatorCon is built for you. Get hands-on with AI, from building AI Agents to vibe coding, while tapping into the ServiceNow Community.
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Labs & Certifications
We’ll put the ServiceNow AI Platform at your fingertips. Become an expert in newly released features—and leave with skills and certifications you can put to work right away.
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AGENDA-AT-A-GLANCE
Come for the wow. Leave with the know-how.
Three days of learning can change everything.
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Mon, May 4Tue, May 5Wed, May 6Thurs, May 7
Pre-conference Training
7:00 am - 8:00 pm
Badge Pick-up
10:00 am - 6:30 pm
ServiceNow University
10:00 am - 6:30 pm
Product Advisory Council
Day One
7:00 am - 6:00 pm
Badge Pick-up
9:00 am - 6:00 pm
Expo & Knowledge Store
9:00 am - 5:00 pm
Sessions and Labs
10:00 am - 11:00 am
Opening Keynote with CEO Bill McDermott
12:00 pm - 5:00 pm
Expo Theaters
5:00 pm - 6:00 pm
Welcome Reception
Day Two
8:00 am - 5:00 pm
Badge Pick-up
9:00 am - 5:00 pm
Expo & Knowledge Store
9:00 am - 5:00 pm
Sessions and Labs
10:00 am - 11:00 am
Keynote with CPO Amit Zavery and guests
11:30 am - 5:00 pm
Expo Theaters
1:00 pm - 2:00 pm
Keynote: Lead Boldly. Win Together.
5:00 pm - 7:00 pm
Sponsors Evening
Day Three
8:00 am - 3:00 pm
Badge Pick-up
9:00 am - 3:00 pm
Expo & Knowledge Store
9:00 am - 3:00 pm
Sessions and Labs
10:00 am - 11:00 am
Keynote: Knowledge Unscripted
11:30 am - 3:00 pm
Expo Theaters
1:00 pm - 2:00 pm
Keynote: CreatorCon
6:00 pm - 9:30 pm
Knowledge After Party
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Three days that can last forever: Save $200 on a full-conference pass
Experience AI in ways you never thought possible. Build real solutions, get inspired, join sessions, and share tips and tricks with industry experts and peers. Three days never felt more valuable.
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Uplevel skills with ServiceNow University
Step into the ServiceNow University playground at Knowledge. This exciting add-on offers hands-on training and opportunities to become a certified master in the ServiceNow AI Platform.
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CONVINCE YOUR BOSS
How to get the “yes”
Let our AI tool write your “Why should I go to Knowledge 2026” letter—or use a pre-built template.
Need to convince your boss? Let's do it together.*All fields required.
I am
Choose your role
and we're
Pick your biggest challenge
I want to
What’s your main goal
especially
Choose an AI feature
so we can
What’s the business impact
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Your Personalized Request
Here's your customized pitch for attending Knowledge 2026. Copy it and make it your own!
Subject: Can I Attend Knowledge 2026? Here's Why It Makes Sense
Hi [Manager Name],
I'd love to attend Knowledge 2026 (ServiceNow's big annual conference) in Las Vegas, May 5-7, 2026. Let me explain why this is a smart investment for our team.
THE CHALLENGE WE'RE FACING:
As , I'm part of a team . This conference is THE place to .
WHY SERVICENOW'S RESPONSIBLE AI MATTERS:
Here's what excites me: ServiceNow is all-in on Responsible AI. At Knowledge 2026, I'll learn how to use the right way—powerful but safe. This lines up perfectly with how we want to do things ethically and responsibly.
WHAT'S IN IT FOR US:
Bottom line? This will help us . Everything I learn applies directly to what we're working on right now.
What I'll get access to:
450+ sessions on AI, automation, and innovation (I'll cherry-pick the best ones)
Hands-on labs where I can actually try stuff out
20,000+ customers, partners, and industry leaders to learn from
Direct face time with ServiceNow experts and execs
I promise to share everything useful with the team and put together an action plan we can start on right away.
What do you think?
Thanks for considering, [Your Name]
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