Accelerate productivity with Now Assist – generative AI built right into the ServiceNow AI Platform
    
        
            
    
        
    
            
            
            
            
    
    
    
    
    
    
    
    
         
        
        
    AI at ServiceNow 
    
        
    
        
    
    
        
    
        
            
                Overview
            
        
            
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        What is GenAI?
        
    
        
            
    
        
            A type of artificial intelligence, GenAI instantly creates human-language text, images, charts, and other new content based on learning patterns in existing data. GenAI provides contextual support, helping resolve issues faster, offloading manual routine tasks, and enabling smarter, more seamless ways to work.
        
    
        
        
            
        
            
        
            
                 
    
    
        
        
            Learn More 
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
    
    
    
 
    
    
    
        
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Common use cases for GenAI
        
    
        
            
    
        
            Across industries, businesses are finding a multitude of ways to put generative AI to work: solving problems, improving efficiency, and building strong experiences for customers and employees.
        
    
        
        
            
        
            
        
    
    
    
    
    
 
    
    
    
    
    
    
        
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Customer experience 
        
    
        
            
    
        
            GenAI enriches the customer experience with self-service features, including intelligent chatbots that can personalize conversations, resolve issues in real time, and deliver helpful answers and resources.
        
    
        
        
            
        
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
        Related content  
        
    
    
    
      
        
          Blog: 3 ways to redefine CX strategy with AI
        
        
      
    
      
        
          Article: Beyond self-service with GenAI
        
        
      
    
      
        
          Article: Improving customer satisfaction with GenAI
        
        
      
    
  
 
    
    
    
     
    
    
    
    
    
        
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Employee productivity 
        
    
        
            
    
        
            With GenAI, you can empower employees enterprise-wide to reduce manual work and achieve more with automatically generated content, from email reply suggestions and copywriting to code.
        
    
        
        
            
        
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
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          Blog: 5 lessons in AI productivity 
        
        
      
    
      
        
        
          Video: GenAI for Virtual Agent (3:05)
        
      
    
      
        
        
          Video: ServiceNow drives $10M+ in productivity with GenAI (35:05) 
        
      
    
  
 
    
    
    
     
    
    
    
    
    
        
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Issue resolution 
        
    
        
            
    
        
            Use GenAI to arm customer service and IT agents with instant information to resolve issues faster, such as autonomous knowledge article generation and chat, incident, and recommended solution summaries.
        
    
        
        
            
        
            
        
    
    
  
  
    
   
   
   
   
   
   
    
    
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          Blog: Boosting customer support agent productivity
        
        
      
    
      
        
          Blog: 6 ways to deliver great customer service
        
        
      
    
      
        
        
          Video: GenAI for case summarization (1:35) 
        
      
    
  
 
    
    
    
     
 
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
        
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        AI Experience by ServiceNow
        
    
        
            
    
        
            Meet the UI for Enterprise AI. AI Experience gives every user a new way to engage with AI across the ServiceNow AI Platform—fueled by the latest innovations including AI Voice Agents, AI Web Agents, AI Data Explorer, and AI Lens.
        
    
        
        
            
        
            
        
            
        
            
        
            
                 
    
    
        
        
            Explore AI Experience
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
    
    
    
 
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        GenAI and the ServiceNow AI Platform
        
    
        
            
    
        
            With native AI purpose-built for your business, we infuse GenAI capabilities into every workflow on the ServiceNow AI Platform. Called Now Assist, our GenAI offering includes capabilities such as AI search, conversational exchanges, content generation, and much more.
        
    
        
        
            
        
            
                 
    
    
        
        
            Explore Now Assist
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
    
    
    
 
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
    
    
        
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
        “With ServiceNow’s AI capabilities, we can shave 2 to 5 minutes off each of our 2.5 million annual work orders. That’s hundreds of thousands of hours saved.”
        Brad Jobe
        CIO, Trimedx
        
    
    
    
    
    
    
    
    
    
    
    
        
    
 
    
        
    
    
        
        
    
        The world works with ServiceNow
        
    
        
        
            
        
    
        
            
                
                
            
                
                
            
                
                
            
                
                
            
        
            
        
    
 
 
    
    
    
        
        
    
        Resources
        
    
        
            
    
        
            Take a deeper dive into enterprise GenAI with this curated content.
        
    
        
        
            
        
            
        
            
                 
    
    
        
        
            See All Resources
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
    
    
    
    
        
    
    
    
  
  
    
   
   
   
   
   
   
   
    
    
        Articles
        
    
    
    
      
        
          The Enterprise AI Maturity Index 2025
        
        
      
    
      
        
          Measuring GenAI’s Business Value 
        
        
      
    
      
        
          Empowering Employees with AI Sidekicks 
        
        
      
    
      
        
          Want to Build Apps Fast? 
        
        
      
    
  
    
    
    
  
  
    
   
   
   
   
   
   
   
    
    
        Videos
        
    
    
    
      
        
        
          GenAI on the ServiceNow AI Platform (1:35) 
        
      
    
      
        
        
          Employee GenAI Use Case in Action (4:33) 
        
      
    
      
        
        
          GenAI and AIOps Together (1:37) 
        
      
    
  
    
    
    
  
  
    
   
   
   
   
   
   
   
    
    
        ServiceNow innovation
        
    
    
    
      
        
          Now Assist 
        
        
      
    
      
        
          ServiceNow AI Agents 
        
        
      
    
      
        
          Virtual Agent 
        
        
      
    
      
        
          Workflow Data Fabric 
        
        
      
    
      
        
          RaptorDB 
        
        
      
    
  
    
    
    
  
  
    
   
   
   
   
   
   
    
    
    
    
  
    
    
    
        
    
        
    
        
    
 
    
    
    
        
        
    
        We put AI to work for you
        
    
        
            
    
        
            AI isn’t new to ServiceNow. We’ve been making workflows smarter for over 20 years. Today, GenAI and AI agents are unlocking near limitless use cases for the ServiceNow AI Platform.
        
    
        
        
            
        
    
    
    
    
        
    
    
    
    
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
        
        
    
        Responsible AI at ServiceNow
        
    
        
            
    
        
            We’re developing AI that is open, transparent, accountable, and human-centric.
        
    
        
        
            
        
            
                 
    
    
        
        
            Read About It
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
    
    
    
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
        
        
    
        AI research and development
        
    
        
            
    
        
            Learn about our AI research team, labs, and partnerships.
        
    
        
        
            
        
            
                 
    
    
        
        
            Explore Research 
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
    
    
    
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
        
        
    
        ServiceNow AI Agents
        
    
        
            
    
        
            Take productivity gains to the next level with AI agents that work autonomously on your behalf.
        
    
        
        
            
        
            
                 
    
    
        
        
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        Find the connections that make it a win 
        
    
        
        
            
        
            
        
    
    
    
    
        
    
    
    
    
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
        
        
    
        Partners 
        
    
        
            
    
        
            Locate a partner with the generative AI expertise you need to transform experiences, boost productivity, and increase efficiency. 
        
    
        
        
            
        
            
                 
    
    
        
        
            Try Partner Finder 
        
        
    
    
    
    
    
    
    
    
    
            
        
    
    
    
    
    
    
    
    
    
    
    
    
    
               
    
    
    
    
    
    
    
        
        
    
        Integrations 
        
    
        
            
    
        
            Extend the benefits of the ServiceNow AI Platform across your business. Connect and automate everything with more than 1,000 certified, ready to use apps from the ServiceNow Store. 
        
    
        
        
            
        
            
                 
    
    
        
        
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        Frequently asked questions
        
    
        
        
            
        
            
        
    
    
        
    
        
    
    
        
        
        
        
        
            
                
    
    
    
    
    
        What is generative AI?
        
    
    
    
        
    
    
    
      
    
        
            Generative AI, also known as GenAI, is a type of artificial intelligence that creates content by learning from existing data. 
GenAI can provide realistic and creative text, images, and other media to transform industries such as entertainment, marketing, and healthcare.
        
 
    
 
    
    
    
    
    
    
        What’s the difference between GenAI and AI? 
        
    
    
    
        
    
    
    
      
    
        
            AI is a term that describes all forms of machine learning and intelligent automation, while 
 generative AI  is specifically focused on the creation of new content based on—but also capable of going beyond—the datasets it was provided with during its training phase. With the recent advent of widely available chat AIs, most AI interactions for the average user actually involve generative AI.
        
 
    
 
    
    
    
    
    
    
        What are the types of generative AI? 
        
    
    
    
        
    
    
    
      
    
        
            Generative AI encompasses several types of content generation. These include text generation, image generation, video and speech generation, and data augmentation. Producing text content requires a different approach than enhancing videos or creating realistic-looking images. As such, 
each kind of generative AI has its own unique characteristics and applications.
        
 
    
 
    
    
    
    
    
    
        What's the future of generative AI? 
        
    
    
    
        
    
    
    
      
    
        
            Although generative AI has been around for decades, its recent rise in terms of capability and availability has been meteoric. As this technology 
continues to evolve, we can anticipate enhanced creativity and innovation across essentially every industry, allowing for more sophisticated and realistic outputs in content generation, design, music composition, visual arts, and more. Generative AI will also continue to drive personalization and customization, creating laser-focused recommendations, personalized experiences, and unique products designed to address individual customer needs.
        
 
    
 
    
            
        
    
    
        
     
    
 
    
    
    
        
    
    
    
    
    
    
    
    
    
    
    
    
    
        
    
    
    
    
    
    
    
        
    
        
    
    
    
    
    
    
    
    
    
    
    
        
        
    
        Learn what generative AI from ServiceNow can do for you 
        
    
        
            
    
        
            Find out how you can put GenAI to work for your business. Start with a conversation or request a custom demo. 
        
    
        
        
            
        
            
                 
    
    
        
        
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