CPQ Overview Plans and Packages Getting Started
Product Configure, Price, Quote (CPQ) Accelerate quoting and eliminate complexity. Use our AI-powered CPQ to help you configure, price and quote every product, across any channel, without slowing sales. Schedule Demo Get Data Sheet
The world works with ServiceNow®
How does CPQ work? Behind every quote is a smart engine doing the heavy lifting.
ServiceNow® CPQ uses AI and logic to solve the most complex product and pricing rules, fast. What's more, it plugs into any system without requiring complex code.
Benefits of CPQ Sell more faster Use AI to handle the logic so your reps can move fast even when quoting gets complex. Video CTA Quote anything, any channel Power every channel with one CPQ engine. From field reps to partners to ecommerce, turn complexity into revenue. Video CTA Make CPQ changes faster Update configuration, pricing, rules or bundles in a few clicks so you can stay agile without backup. Video CTA Transform with a single platform The ServiceNow AI Platform unites AI agents, data and workflows on one enterprise-grade platform built for scale, trust and efficiency. Video CTA
Use cases for CPQ
Smart Discovery
Guide users to the right solution Help reps, partners and customers uncover exactly what they need, without guesswork. Discovery flows guide users through the right questions to find the right solution for them.
Related links Product Catalog Management ServiceNow AI Agents
Guided Configuration
Configure complex products easily Walk sellers through what's allowed and what's best, so every configuration is accurate and customer ready. No more invalid combos or back-and-forth with operations.
Related links Sales and Order Management
Optimised Pricing
Enable dynamic pricing Price deals quickly and price them right with the built-in logic and AI-powered rules of ServiceNow CPQ. Whether tiered, volume-based, regional or contract-specific, pricing will be optimised.
Related links Contract Management Pro
Manage Subscriptions
Manage renewals with ease Support the full subscription lifecycle from initial ramp through renewal. ServiceNow CPQ keeps subscription terms, pricing logic and contract changes aligned across quote, close and handoff.
Related links Contract Management Pro Service Portal
Automated Quoting
Replace error-prone manual quoting Stop stitching together quotes in Microsoft Word docs and emails. Unify product selections, pricing, terms and approvals in one system for accurate, complete and ready-to-send quotes.
Related links Contract Management Pro Sales and Order Management
Downstream Data
Integrate seamless data exchange Connect sales with operations. Turn every quote into structured downstream data ready for fulfilment, billing and reporting.
Related links ServiceNow AI Platform Order Management
OUR CUSTOMERS Industry leaders rely on ServiceNow to make work better See All Stories 40% Increase in quoting efficiency Video CTA Find Out How 0 Delays in order processing Video CTA Read Story 0 Wait time to create quotes Video CTA See Case Study 1 Platform eliminates cost and complexity  Video CTA Read Story
Third-party software integrations Integrate anything with ServiceNow. Bring your existing software investments onto our platform to connect your people, processes, apps and data. See All Integrations
Resources for you See All Resources WEBINAR Speed up quoting, contract and renewals Learn how you can accelerate quoting, contract and renewals with ServiceNow Sales and Order Management, which includes CPQ. Video CTA Watch Now Press Release ServiceNow Acquires Logik.ai Video CTA Read More Webinar Optimising Lead-to-Renewals with CPQ Video CTA Watch Now WEBINAR Accelerate Revenue with Sales and Order Management Video CTA Watch Now
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Frequently asked questions Expand All Collapse All What is CPQ?
CPQ helps businesses configure products, apply pricing rules and generate accurate quotes fast. CPQ helps sellers close deals with confidence.
Who uses CPQ software?
Sales reps, partners and even customers use CPQ for quotes that are consistent and accurate across all channels, from direct sales to ecommerce.
Why do companies need CPQ?
Without CPQ, quoting is slow, error-prone and hard to scale. CPQ speeds up deals, minimises mistakes and keeps sales, pricing and operations aligned.
How does AI improve CPQ?
AI in CPQ guides sellers through complex configurations. It applies pricing logic instantly and facilitates accurate, compliant quoting.
How does AI improve CPQ?
AI in CPQ guides sellers through complex configurations. It applies pricing logic instantly and facilitates accurate, compliant quoting.
Can CPQ handle subscriptions?
ServiceNow CPQ supports subscriptions, renewals and ramps, so sellers can quote recurring revenue models alongside products and services.
Talk to an expert Connect with our product experts to arrange a custom demo. See how CPQ can work in your environment. Schedule a Demo
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